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Services

Senior strategy. Every channel. End to end.

We keep the execution narrow on purpose: paid media run deep, not a dozen services spread thin. When you need more than execution, we also step in as your outside marketing lead, the senior strategy that sits above the channels and steers the whole plan. Strategy, build, optimization, and reporting, all under senior oversight.

Google Ads

The core of most accounts. Built and managed for profitable growth, not vanity clicks.

  • Search, Performance Max, Shopping and display
  • Conversion tracking and value-based bidding done properly
  • Search-term hygiene and negative keyword discipline
  • Account structure that you (and the algorithm) can actually read

Microsoft Advertising (Bing)

The channel most advertisers skip, with cheaper clicks and an older, higher-intent audience.

  • Strategic import and rebuild from Google, not a blind copy
  • Channel-specific bid and budget management
  • Often the best incremental return for the effort
  • Full reporting alongside your other channels

Google Local Services Ads

Pay-per-lead placement at the very top of local search, with the Google-screened badge.

  • Profile setup, verification and Google Screened guidance
  • Lead review and dispute management to protect spend
  • Budget and service-area tuning for steady lead flow
  • Coordinated with Search so the two don't compete

Meta

Facebook and Instagram, brought in when the funnel and the economics support it.

  • Campaign structure and audience strategy
  • Pixel / Conversions API tracking setup
  • Prospecting and retargeting that respect the budget
  • Honest guidance on when Meta is worth it, and when it isn't

TikTok Ads

Short-form video advertising for brands whose audience actually lives in the feed.

  • Spark Ads and in-feed campaign structure
  • Pixel / Events API tracking setup
  • Audience and creative testing frameworks
  • A straight read on whether your offer fits the platform

Reddit Ads

Reach high-intent users inside the specific communities that matter to your category.

  • Subreddit and interest targeting strategy
  • Conversion tracking and pixel setup
  • Cost-efficient testing in niche audiences
  • Coordinated with your other channels

ChatGPT / AI ads

Early positioning in AI assistants and AI-powered search as this channel takes shape.

  • Guidance on emerging AI ad placements and formats
  • Measurement and tracking as standards develop
  • A pragmatic, test-and-learn budget approach
  • Honest talk on what's real today versus hype

Don't see what you need?

Reach out anyway. We also offer general marketing consulting, and we're happy to help you find the right solution even when it's not on the list above. What we run keeps expanding.

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Packages

Ways to work with us.

Every engagement is scoped to the client, so pricing is too. Pick the shape that fits, whether that's running a single channel or becoming your whole marketing team.

Paid Media Management

Your channels, run by senior hands.

  • Strategy, build, and optimization
  • Any mix of channels, matched to your goals
  • Senior oversight on the account, always
  • Clear, plain-English reporting
Contact for pricing Get a quote
Fractional CMO

Your Outsourced Team

A fractional CMO and execution arm in one.

  • Senior marketing leadership and strategy
  • Full-funnel paid media execution
  • Measurement, tracking and optimization
  • We operate as your in-house team
Contact for pricing Get a quote

Custom

Scoped around your goals.

  • A bespoke engagement for your situation
  • Specific channels, projects or audits
  • Flexible scope and cadence
  • Built around what you actually need
Contact for pricing Get a quote

Not sure which channels fit your business?

Tell us about your goals and current spend, and we'll give you a straight answer.

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